Staff / Principal Product Designer

Belén Vázquez

From Buenos Aires. Lived and worked in Berlin and Barcelona, now based in Madrid. I work at the intersection of product systems, brand, and strategy — building the layer between what a product does and how it makes people feel. Currently at Wallapop, previously OLX Group.

Selected Work 03 cases

01

Expressive Layer

A system that calibrates how a product communicates — not just what it says, but how it sounds, feels, and lands — across every surface and touchpoint.

Systems Thinking +21% CTR Design Language Content Design AB Testing
View case study

02

Loyalty & Retention

Rethinking how a marketplace earns long-term user commitment — beyond discounts, toward a system that rewards behaviour and builds genuine habit.

Strategy Retention Gamification Research
View case study

03

Local Transactions
with Lockers

Designing trust infrastructure for peer-to-peer commerce — a physical handoff system that removes the friction and anxiety from in-person marketplace transactions.

Service Design Product Design Trust & Safety 0→1
View case study
About

Originally from Buenos Aires — I've spent the last decade living and working across Berlin, Barcelona, and now Madrid. I'm a Staff Product Designer with 8+ years of experience building digital products at scale, currently at Wallapop and previously at OLX Group. My work lives at the intersection of product strategy, systems design, and brand expression.

I care about the layer between function and feeling: how a product communicates, what it signals, and how it earns trust over time. I'm known for driving org-wide alignment through frameworks and systems at scale — and I go deep into execution when it matters, to prove a point or show what good actually looks like.

Currently

Wallapop, Madrid

Previously

OLX Group · Globant

Experience

9+ years

Based in

Madrid / BA · Berlin · BCN